Being good isn’t the problem

Most photographers I speak to aren’t struggling because they’re bad at what they do. They’re struggling because their work doesn’t feel predictable. They can produce strong photos.Sometimes great ones.But from the outside, it’s hard to tell what to expect from them twice in a row. And that’s the part clients care about most. Clients don’t hire photographers hoping today will be a good day.They hire the ones who look like they can deliver the same result every time without stress. That’s why...