Most people joined this list because of lighting.

That makes sense. Learning to light cars properly does change your photos.

What I didn’t expect when I first went deep on lighting was that the biggest change wasn’t visual.
It was what happened around the work.

Lighting gave me leverage.

It changed how clients viewed what I was doing.
It changed how confident I felt quoting jobs.
It changed the type of work I was being asked to shoot.
It changed how predictable things started to feel.

Not because the photos were technically better.
But because the work looked intentional and repeatable and professional.

That’s the part most photographers never really get shown.

Skills are usually taught in isolation.
But no one really explains how to use those skills to shift your position in the market.

Lately I’ve been realising that most photographers don’t actually need more techniques.
They need to understand how skill turns into leverage.

That’s the direction I’m heading with what I share this year.

Less content about doing something once.
More about how it changes your business over time.

I wanted to share that shift early so the context is clear.

Lighting isn’t the end goal.
It’s the lever.

More soon,
Mitch

​P.S. I’m documenting more of this publicly as I build a long term content asset this year. If YouTube’s your thing, that’s where most of it’s happening.​